Vancouver real estate agent Kye Grace was pleased with the turnout for an open house he recently hosted in a Gastown loft. He just didn't get as much sleep as he had hoped.
The unit in a converted glass factory had remained on the market for longer than a year, so when Mr. Grace took over the listing, he decided to try a new tactic.
He brainstormed with a friend and came up with the idea of a marathon 72-hour open house, in which he let house hunters tour the $999,950 loft space in person and on-line.
With houses and condominium units languishing in many of North America's real estate markets, agents are searching for all sorts of creative new ways to reach prospective buyers and generate attention. Mr. Grace's three-day open house garnered the publicity he was looking for and a third showing for one prospective purchaser this weekend.
